Speciality & Fine Food Fair 2025 | Olympia, London
If you thought trade fairs were just for seeing booths and collecting brochures think again. This one was all about discovering trends, making retail-ready connections, and unearthing products with stories worth selling. For anyone in food & drinks business, this fair showed where the market is headed, and how to be part of that wave.
- Held 9-10 September 2025 at Olympia London.
- Attendees included retailers, distributors, hospitality buyers, wholesalers, and producers both established and emerging.
- Multiple zones Start-Up Village, Drinks Quarter, Regional Producer Guide created a rich experience for sourcing and trend spotting.
2. Pitch Live & IND!E A Launchpad for New Brands
- Emerging brands pitched directly to buyers like Ocado, Selfridges, Booths etc., for shelf space and real market exposure.
- Excellent feedback loop: seeing how buyers react in real time, and what they look for in terms of packaging, story, and quality.
3. Thought Leadership: Learning as Much as Selling
- Food for Thought track provided content on future trends (2026), trade issues (like sustainability, EU-UK trade), loyalty, AI tools, digital threats all relevant to those who want to build lasting business.
4. Networking & Discovery at The Village Square
- The new Village Square became a hot‐spot for tastings, exploring regional suppliers, meeting producers with authentic stories, and trying products fresh.
- Great opportunity for distributors to identify unique products that align with their markets taste or demand.
5. Awards & Industry Recognition
- Awards highlighted new product innovation, small and large independent retailers, regional stars, diversity/inclusion in the sector.
- Winning or even being nominated gives brands cred trust, visibility, press coverage, which helps when you pitch to wholesalers or retailers.
6. Challenges & Lessons Learned
- Disruptions like Londons transportation issues (tube strikes) didnt stop business people came, energy was high.
- Seasonality matters: timing the fair between summer trade peak and Christmas build‐up gives space to explore, innovate, and prepare for year-end demand
Speciality & Fine Food Fair 2025 was more than a trade show it was a market intelligence hub, a product incubator, and a relationship builder. For Distributors & Traders who went, the value wasnt just what they saw it was whom they met, what ideas they carried home, and how they could apply those insights in their own markets.
Referral
- Speciality & Fine Food Fair | 9-10 September 2025 (เว็บไซต์ทางการ)
- Speciality & Fine Food Fair 2025 celebrates resilience, innovation and excellence
- 6 reasons to visit Speciality & Fine Food Fair 2025
- Registration now open for Speciality & Fine Food Fair 2025
- Ocado, Selfridges, Booths join Pitch Live at SFFF 2025
